GlobalTHEN is proud to distribute and facilitate the MasterClass on the Digital Travel Revolution. The unique interactive rich media group learning experience was designed and developed by GlobalTHEN Founder and CEO, Ram Badrinathan in his previous capacity as General Manager Asia-Pacific for the learning travel intelligence company PhoCusWright.
For a traveler to have a pleasant travel experience there are various stakeholders in the TTH Value chain. They are staff of Tours & Travel Company, staff at bus station/railway station / airport, immigration staff at airports, taxi/coach operators, hotel front end / housekeeping staff, staff at restaurants, guides, staff at heritage sites etc. This program would help to sensitize the above mentioned stakeholders on the customer service and its importance.
About MasterClass :
Centuries ago, the wheel revolutionized the way humans travel. Today, MasterClass is set to transform how we learn about Travel, Tourism and Hospitality.
What is MasterClass?
MasterClass is a unique educational initiative that allows students and professionals in the travel, tourism and hospitality industry to learn directly from preeminent experts from around the globe.
PhoCusWright is excited to launch the MasterClass series of workshops for the travel industry. This unique interactive multimedia experience leverages media and technology to deliver a wealth of industry knowledge to a wide variety of workshop participants.
In creating the MasterClass series of workshops, PhoCusWright partnered with Omnivera Learning Solutions Ltd, which has spent two decades deploying scalable high quality learning solutions, leveraging media and technology.
About Digital Travel Revolution :
The Digital Travel Revolution
This inaugural PhoCusWright MasterClass traces the dramatic transformation that the travel industry has seen since the advent of the global Internet and mobile technologies. Throughout the workshop, participants will learn about how the Internet and other emerging technologies are impacting travel markets around the world. Attendees will learn directly from the travel industry guru, PhoCusWright President and CEO Mr. Philip Wolf. The MasterClass will be anchored by Asia Pacific travel industry expert, Mr. Ram Badrinathan.
What to expect:
The Digital Travel Revolution MasterClass will permanently enrich the participantsí view of the travel industry. Specifically, they will:
- Have a clear understanding of how the Internet has changed the way travelers search, shop and buy travel
- Advance their skill-sets and decision-making capabilities to benefit their organization and career
- Establish a foundation for working more effectively in this rapidly-shifting business landscape
- Gain greater clarity about the evolving relationship between travelers, suppliers and intermediaries
- Benefit from a unique format that brings together a global perspective with local insight
About the Experts :
Mr. Wolf, a respected travel industry guru, founded PhoCusWright Inc. in 1994 and serves as president and CEO. His expertise in travel distribution strategy, technology and innovation has made him a sought-after speaker around the world. He is quoted frequently in consumer and trade media including CNN, Business Week, USA Today, and was named to Travel Weekly's "Club 33: The Most Influential People in the Travel Industry." He is a magna cum laude graduate of Duke University and holds an MBA from Vanderbilt University's Owen Graduate School of Management.
In his previous role as the general manager, Asia Pacific, Mr. Badrinathan headed the development of PhoCusWright's business in the Asia Pacific region including strategy, syndicated research, custom engagements and conference activities. Over the past eight years, he has developed and delivered significant research studies on the Asia Pacific travel market. He is the author of The Emerging Online Travel Marketplace in India, The Australia/New Zealand Online Travel Overview and The Emerging Online Travel Marketplace in China, among several others. He is frequently quoted by well-known publications including The Wall Street Journal, Straits Times Singapore, and Time, and is often invited to address audiences at travel industry conferences.
Who should attend :
MasterClass is a unique educational program designed to provide knowledge and value to a wide range of stakeholders in the travel, tourism and hospitality industry, including:
- Management trainees
- Students and interns
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